4 Evaluation: Who would be the Audience?

As established with analyzing the most fitting distributors the budget of a product to some extent defines your audience. Considering my film has a low budget, a domestic audience should consequently be the target market for my media product.

Primarily the audience will be domestic supernatural-thriller fans. To create a more specific marketing idea, the rating of the film should be considered. Referring back to my initial research into classification under the consideration of the BBFC (British Board of Film Classification) "Family Omens" fit into the 15 category. 15 films include;

•  Strong violence.
• Frequent strong language.
• Portrayals of Sexual activity 
• Strong verbal references to sex
• Sexual nudity
• Discriminatory language or behavior
• Drug taking.

The 15 rating still stands for this media product despite the completed opening two minutes not fitting to this rating on its own. Other potential classifications for this media product include:

12 and 12A

• Moderate violence is allowed but not in detail.
• Action sequences and weapons may be represented.
• Sex and sexual violence may only be implied or briefly and discreetly indicated.

18 

• Very strong violence
• Frequent strong language
• Strong portrayals of sexual activity
• Scenes of sexual violence
• Strong horror, blood and gore
• Discriminatory language and behavior.

Neither of the ratings above or bellow the 15 rating are fitting for the media product in question and so the 15 classification would be brought into consideration of appealing to the domestic audience. For instance when it comes to casting local actors resonating with a particular age group as well as how the film is marketed.