Institution Information.
- Sherlock Holmes (2009)
- Director: Guy Ritchie.
- Production Companies: Warner Bros, Village Roadshow Pictures, Silver Pictures, Wigram Productions
- Distributed by Warner Bros. Pictures and Roadshow Entertainment
- Rated PG - 13
- Opening weekend: £3, 081, 072 (26 December 2009)
The Sherlock Holmes novels are debatably the longest standing fan base of all time that still exists today so in this respect the primary audience is substantially clear, however within the first two minutes an action-adventure theme is evident enough as it would have been in promotion that fans of the specific genre can equally be classed as the primary audience stereotypically appealing to males in their 20s. Curiously fans of the mystery genre would fall into the secondary audience a long with the broader age group of 40-50 year old's as such.
Title and Credit Analysis.
In keeping with these two genres and adequately appealing to audience pleasures the original idents of the camera tracking from Warner bros. productions to silver pictures does so slowly with a gentle score connotative of mystery that appeals to the secondary audience in this respect as it goes on to a pick up in the tempo for the pleasures of an action film. The narrative begins as the score pics up in this respects, a gentle nudge to signify that this film would fit better into the action-adventure genre than the mystery.
The entire design of the idents opening titles plays into the setting of the entire franchise that is iconically 19th century London shown particularly through the mese en scene of the locations and design (cobbled streets) of these titles; thus immediately participating in what the audience expects of a classic Sherlock Holmes adaption.This factor holding details like the puddles of rain to be connotative of English stereotypes and the low key lighting establishes immediately that the film has started with a night time scene - that is typically high in action, especially within the action-adventure genre which is therefore a factor immediately setting up for part of it's primary audience's audience pleasures.
Camera and Editing Analysis.
The transition between the opening idents and the legitimate action of the film runs smooth and promptly as the camera pans up to the horse and carriages in an equally iconic representation of the same kind. The score at this point begins to pick up and creates something incidental as the camera zooms to Lestrade and Watson in the carriages through the bared windows quickly starting the presentation that they are in a police carriage and it is business to that effect that the scene is about, the clicking of the guns as the prepare etc. steps into the action of the opening scene straight away as they continue to present clear signs of the sort of situation that is taking place. The cuts to Sherlock running as this occurs also presents him as the criminal that the carriage is chasing, doing so without showing the characters face at this point due to the fact that anybody having paid for this film would already know that Robert Downey Jr. is portraying Sherlock Holmes. However, other aspects of the mese en scene also tap into presenting him as a criminal; the costume being too rag like to be smart for the time period in question and grimy enough to match the stereotype of this class of criminal whilst this also begins to the type of Sherlock they are representing which will be carried out throughout the film.
This style of editing is fast paced and intriguing enough to present the preferred reading on the action and mystery of this scene which continues to work onto the pleasures of its two main genres and therefore more interesting to watch.
Title and Credit Analysis.
In keeping with these two genres and adequately appealing to audience pleasures the original idents of the camera tracking from Warner bros. productions to silver pictures does so slowly with a gentle score connotative of mystery that appeals to the secondary audience in this respect as it goes on to a pick up in the tempo for the pleasures of an action film. The narrative begins as the score pics up in this respects, a gentle nudge to signify that this film would fit better into the action-adventure genre than the mystery.
The entire design of the idents opening titles plays into the setting of the entire franchise that is iconically 19th century London shown particularly through the mese en scene of the locations and design (cobbled streets) of these titles; thus immediately participating in what the audience expects of a classic Sherlock Holmes adaption.This factor holding details like the puddles of rain to be connotative of English stereotypes and the low key lighting establishes immediately that the film has started with a night time scene - that is typically high in action, especially within the action-adventure genre which is therefore a factor immediately setting up for part of it's primary audience's audience pleasures.
Camera and Editing Analysis.
The transition between the opening idents and the legitimate action of the film runs smooth and promptly as the camera pans up to the horse and carriages in an equally iconic representation of the same kind. The score at this point begins to pick up and creates something incidental as the camera zooms to Lestrade and Watson in the carriages through the bared windows quickly starting the presentation that they are in a police carriage and it is business to that effect that the scene is about, the clicking of the guns as the prepare etc. steps into the action of the opening scene straight away as they continue to present clear signs of the sort of situation that is taking place. The cuts to Sherlock running as this occurs also presents him as the criminal that the carriage is chasing, doing so without showing the characters face at this point due to the fact that anybody having paid for this film would already know that Robert Downey Jr. is portraying Sherlock Holmes. However, other aspects of the mese en scene also tap into presenting him as a criminal; the costume being too rag like to be smart for the time period in question and grimy enough to match the stereotype of this class of criminal whilst this also begins to the type of Sherlock they are representing which will be carried out throughout the film.
This style of editing is fast paced and intriguing enough to present the preferred reading on the action and mystery of this scene which continues to work onto the pleasures of its two main genres and therefore more interesting to watch.
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