Monday, 3 November 2014

Film Opening Research: "Goodfellas"

Institution Information.

  • Godfellas (1990)
  • Director: Martin Scorsese
  • Production Companies: Warner Bros.
  • Distributor: Warner Bros.
  • Rated R
  • Opening weekend: $6, 368, 901
  • Won 1 Oscar.

Target Audience.
   Goodfellas is easily appointed to the category of a primary audience of gangster movie fans. here is perhaps one of the best instances of setting up the opening scene immediately onto the audience pleasures of these genres. It is in this light that it is probably more accurate to say that the primary audience is for fans of the gangster genre - at the time of release this being 18-20+ year olds and the secondary audience remains to that of a male audience of the same age range.

Title and Credit Analysis.
   The opening titles for Goodfellas are also one of the most clear representations of not only the entire film but the opening scene specifically - the sound effects of the cars as the titles appear on screen creating a sound bridge into diagetic sound of the road in the first scene. The animation of the titles is equally impressive in how it represents the whole tone of the film as fast paced and stylish.The entirety of the credits is well suited to the audience pleasures of a gangster film. Similarly the minor use of a mixture of the diagetic and non-diagetic car noises and the diagetic sounds from the action on the screen with the casual dialogue of the body in the trunk all create an eeriness over the already clearly shady business.

Camera and Editing.
    The transition between the credits and the initial footage is as sleek as the title animation was, with a smooth panning establishing shot closed in on the stylish car, this sort of car being stereotypical of gangsters and a glamorous life expected in film adaptations and thus introducing a detailed part of the mese en scene - equally shown in the costume area of the mise en scene with the classic suits and clean cut appearances that are equally part of the stereotypes of this genre and this class of criminal. Also notable is the choice in editing by which the camera freezes on the shot of Henry Hill to hold the voice over of "As far back as I can remember, I always wanted to be a gangster." This efficiently pulls the focus onto the character as the main protagonist and with the addition of the iconic 50s music that taps into the audience pleasures and that of what is connotated with Gangster movies.All of this kicks of an opening to a film that appeals to its target audience in multiple ways immediately.

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